"Events manager" - Now that's a job title that didn't exist 30 years ago. On one level its meaning is obvious but, at the same time, it possesses an ambiguous quality that arouses our curiosity.
Event management possesses the following characteristic:
Uniqueness.
Each event must be unique in its own right. Even if the preparation is standardised, no two events can be identical.
Non-recyclable features.
Many features that go into creating an event cannot be used again. A good example is the backdrop that is designed for a product launch.
Intangibility.
As with any service, the "added-value" factor relates to how the service is received and perceived at the time it is presented.
Ambience.
Participants must enjoy themselves.
High levels of personal contact and interaction.
Spectators at a sport events are not only watching the event, they are helping to create the atmosphere. To put it another way, you can stage two identical events and one can be success and the other a failure simply on the basis of the quality of the personal interaction.
Labour-intensiveness.
Most events are very labour-intensive. Staffing levels also need to peak at specific times and require precise coordination.
Precise coordination.
Events companies frequently have to work with subcontractors and freelancers.
Fixed time scale.
Providers are bound by rigid time scales which cannot be extended.
Memorable.
Finally, the events organiser should strive to create a lasting impact, however humble or grandiose the occassion.
Article by Paul FitzPatrick, whose company, ConceptsASIA, offers creative thinking programmes to organisations in South-East Asia.
Event management possesses the following characteristic:
Uniqueness.
Each event must be unique in its own right. Even if the preparation is standardised, no two events can be identical.
Non-recyclable features.
Many features that go into creating an event cannot be used again. A good example is the backdrop that is designed for a product launch.
Intangibility.
As with any service, the "added-value" factor relates to how the service is received and perceived at the time it is presented.
Ambience.
Participants must enjoy themselves.
High levels of personal contact and interaction.
Spectators at a sport events are not only watching the event, they are helping to create the atmosphere. To put it another way, you can stage two identical events and one can be success and the other a failure simply on the basis of the quality of the personal interaction.
Labour-intensiveness.
Most events are very labour-intensive. Staffing levels also need to peak at specific times and require precise coordination.
Precise coordination.
Events companies frequently have to work with subcontractors and freelancers.
Fixed time scale.
Providers are bound by rigid time scales which cannot be extended.
Memorable.
Finally, the events organiser should strive to create a lasting impact, however humble or grandiose the occassion.
Article by Paul FitzPatrick, whose company, ConceptsASIA, offers creative thinking programmes to organisations in South-East Asia.
